Wholesale, without the
spreadsheets.

Feed API is a business-to-business wholesale marketplace. Suppliers list their products, and resellers source those products to resell or use in their own business, all on one platform, with payments handled securely and every core action available over an API.

We are focused on one market and one job: giving UK suppliers and resellers the modern infrastructure that wholesale has been missing.

A lot of UK wholesale still runs on PDF line sheets, back-and-forth email, and manual bank transfers. It works, until it needs to scale.

Suppliers spend hours keying in orders and chasing payment. Resellers have no reliable way to see live stock, set their own margins, or automate reordering. And trust between two businesses that have never met is left to hope and good faith.

Feed API replaces that with proper infrastructure: a supplier lists their catalogue once, resellers browse and order it live, payment is held securely until goods are delivered, and everything is available over an API for the teams that want to automate it. We handle the plumbing so both sides can focus on selling.

Getting from listing to paid takes three steps:

• 01Suppliers list. Register, get approved, and publish a full catalogue of products, pricing, shipping zones, and stock, with no integration work required.
• 02Resellers source. Browse live catalogues, set your own markup, place orders, and manage fulfilment in the dashboard or through the REST API.
• 03Payment, safely. Payments run through Stripe and are held until the order is delivered and the return window closes, protecting both sides of every transaction.

• —UK-first: built specifically for British suppliers and resellers, not a global platform bolted onto the local market.
• —Secure by design: funds are held in escrow until goods arrive, so no one is paid before delivery and no one is left out of pocket if something goes wrong.
• —No integration overhead: suppliers are live the day they register, with no engineering project, no connector to build.
• —API-first: every core action is available over a REST API, so catalogues, orders, and fulfilment can be automated end to end.

Feed API is built and operated by Cognivise Limited, a company registered in England and Wales.

Whether you are a supplier looking to reach UK resellers or a reseller sourcing wholesale to sell anywhere, you can be set up the same day.

• —Suppliers: register as a supplier.
• —Resellers: register as a reseller.