Contents
What it costs
6% of the order value, plus 25p per order. That is the whole of it. There is nothing to pay to list a catalogue, nothing monthly, and nothing per product or per user.
- No listing fee. Publishing a catalogue costs nothing, however large it is.
- No monthly fee. An account that places no orders in a month is charged nothing that month.
- No fee on an order that does not complete. An order that expires unpaid, or that is cancelled, never reaches the point where the fee applies.
A worked example
The fee is calculated on the supplier's order total and rounded to the penny, exactly as shown.
Order total
Platform fee
Supplier receives
£12.60
£1.01
£11.59
£125.99
£7.81
£118.18
£279.10
£17.00
£262.10
£1,387.50
£83.50
£1,304.00
On a £125.99 order: 6% is £7.56, plus 25p, giving £7.81. The supplier is paid £118.18.
Who pays it
The supplier. The fee comes out of the payout, not off the top of what the reseller pays, so a reseller is charged the price they saw when they placed the order and nothing is added at checkout.
Resellers set their own markup on top of the trade price, per product, per supplier, or as an account-wide default. That margin is entirely theirs — Feed API takes no share of it and never sees the price a reseller charges their own customer.
When money moves
Four deadlines, all applied by the platform on its own. Nobody has to remember them and nobody can quietly miss them.
Stage
Deadline
What happens
Reseller pays
24 hours
The order expires and stock returns to the supplier.
Supplier confirms
48 hours
The order is cancelled and the reseller refunded.
Return window
14 days from delivery
Return requests close, in the dashboard and over the API.
Escrow releases
21 days from delivery
The supplier is paid automatically, less the fee.
The full detail, including what happens when a standard is not met, is on the Service Standards page.
Orders that don't complete
The platform fee applies to completed orders only. What happens to the money otherwise depends on how far the order got.
- Never paid. The order expires after 24 hours, stock goes back to the supplier, and no money has moved. Nothing is charged.
- Paid, but not confirmed in time. The order is cancelled automatically after 48 hours and the reseller is refunded. The funds never left the platform, so nothing is clawed back from the supplier.
- Cancelled after payment. The reseller is refunded the order total less the payment processing fee that card networks charge on the original payment, which is not returned to us when a payment is refunded. No platform fee is taken.
Why the processing fee is kept
How payments work
Payments run through Stripe. Money is held by the platform from the moment the reseller pays until the order has been delivered and the return window has closed — neither side can touch it in between. Nobody is paid before delivery, and nobody is left out of pocket if something goes wrong.
An order under an open payment dispute is held rather than released, and stays held until the dispute is decided. It is the one case where the 21-day clock stops.
More questions are answered on the FAQ. The Terms of Service remain the binding agreement, and where this page and the Terms describe the same thing, they describe the same thing.