The rules, written to match
how it actually works.

These Terms of Service govern your use of Feed API, an online wholesale marketplace connecting suppliers and resellers, whether through the web platform or the public REST API.

By registering a supplier or reseller account, you agree to these Terms. If you are registering on behalf of a business, you confirm you have authority to bind that business to them.

Feed API is operated by Cognivise Limited (“we”, “us”, “Cognivise”).

Both supplier and reseller accounts go through a review process before gaining full access:

• —Suppliers move through pending → under_review → approved, or rejected. A rejected account may later be marked can_reapply, allowing a fresh application.
• —Resellers move through pending → active, or rejected, with the same can_reapply path after rejection.

You are responsible for the accuracy of the business information you provide, such as company details, registration number and VAT number, and for keeping your credentials secure.

When a reseller places an order, this is what happens, in order:

• 01Stock is reserved and the order is created immediately, then the reseller's saved card is charged.
• 02If payment is not completed within 24 hours, the order cancels automatically and the stock reservation is released.
• 03Once paid, the supplier has 48 hours to confirm. If they do not, the order cancels and is refunded in full.
• 04The supplier then moves the order through confirmed → processing → shipped → delivered.

Feed API uses Stripe Connect. When a reseller pays, funds are held by the platform in escrow rather than sent to the supplier immediately.

The 21-day release window is deliberately longer than the 14-day return window, so funds only release automatically once no new return can be filed. A reseller can also confirm receipt manually to release funds earlier.

These same deadlines, with what happens when each one passes, are set out on the Service Standards page alongside the fulfilment and packaging standards suppliers are expected to meet.

Resellers may request a return within the 14-day window following delivery. Depending on the reason given, whether defective, wrong item or damaged in shipping, return shipping costs may be the supplier’s responsibility.

Refunds are split proportionally between the reseller's payment and the supplier's share, reflecting each party's side of the transaction.

You may not list or sell products that:

• —Are illegal to sell in the United Kingdom.
• —Infringe someone else's intellectual property.
• —Are misrepresented, including false claims about origin, condition, or authenticity.
• —Are subject to a safety recall, a withdrawal notice, or an enforcement action anywhere in the supply chain.

You also agree not to circumvent the commission structure, manipulate order or review data, or interfere with the security or operation of the platform.

Age-restricted and regulated products

Feed API is a general wholesale marketplace. Suppliers list whatever they lawfully trade and the catalogue spans many categories, so nothing in this section assumes what you sell.

Some goods are age-restricted, licensed, or subject to a product-specific safety regime. Where a product is, the obligations below apply to it on top of everything above, and they are conditions of using the platform rather than general advice. Nicotine and vaping products are set out in the most detail because their rules are the most specific and the easiest to breach by accident — but the same principle covers anything carrying a legal restriction on who may buy it, how it must be labelled, or whether it may be sold at all.

If you are a supplier

By listing a product you confirm, for every product and every variant, that:

• —It is lawful to sell in the United Kingdom, and you hold every registration, licence or authorisation it requires.
• —Its labelling, packaging, warnings, documentation and safety marking meet the rules for its category.
• —You will tell us without delay if you lose a registration or licence the product depends on.
• —You will withdraw a listing immediately on any recall, safety notice or enforcement action, and tell us the same day.

Where what you are listing is a nicotine or vaping product, you also confirm that:

• —It is notified to the MHRA where notification is required, and the notification is current.
• —Nicotine-containing e-liquid does not exceed 20mg/ml, is supplied in containers of no more than 10ml, and any tank or cartridge supplied with it holds no more than 2ml — the limits set by the Tobacco and Related Products Regulations 2016.
• —Packaging, labelling, warnings, leaflets and child-resistant closures meet those same regulations.
• —It is not a single-use or disposable vape. The sale and supply of these has been unlawful across the United Kingdom since 1 June 2025, and listing one is a breach of these terms whatever its stock level says.

If you are a reseller

By ordering through Feed API you confirm that:

• —You are buying in the course of a business, for resale, and not as a consumer.
• —Where a product is age-restricted, you will not sell or supply it to anyone below the legal age, and you operate age verification at your own point of sale.
• —You will meet the advertising, display and distance-selling restrictions that apply to how you sell it on.
• —The delivery address you give us is one where the product can lawfully be received.

For nicotine inhaling products the second of those is not a matter of good practice: the Nicotine Inhaling Products (Age of Sale and Proxy Purchasing) Regulations 2015 put the under-18 prohibition and the age check on you, at your own point of sale. It cannot fall to us, because we never meet your customer.

Reseller accounts may hold one active API key at a time for programmatic access, and configure one webhook endpoint for event notifications.

• —You are responsible for keeping your API key secret.
• —Webhook endpoints must be reachable over HTTPS. We sign every payload so you can verify it came from Feed API.
• —We may rate-limit or suspend API access we reasonably believe is abusive or a security risk.

We may suspend or close an account for breach of these Terms, suspected fraud, or a serious or persistent pattern of complaints. Where practical, we will explain why. A suspended account may be reinstated; a closed one may need to go through review again.

Two things do not get the usual notice, because the risk of leaving them running is not ours alone to carry: a listing that breaches the regulated-product rules in section 07 is removed as soon as we learn of it, and an account that has lost a registration or licence its listings depend on is suspended until it is restored. Neither is a judgement about the account — it is what a product being unlawful to sell requires of whoever is showing it.

You may close your own account at any time by contacting us, subject to settling any orders or payments already in progress.

We are not a party to the underlying sale between a supplier and a reseller. We provide the infrastructure that connects them; product quality, listing accuracy, and fulfilment are the supplier’s responsibility, and resale conduct is the reseller’s.

Payment disputes raised through a reseller’s bank are handled through Stripe’s dispute process. For commercial disagreements that fall outside that, such as a disagreement not resolved through the standard return process, for instance, contact our support team. We will do our best to mediate, though we do not currently operate a formal arbitration process.

This is version 1.3. We may update these Terms as the platform evolves; material changes will be communicated by email or in-app notice before they take effect. Version 1.1 introduced the platform commission described in section 05; version 1.2 set that commission at 4%; version 1.3 raises it to 6%. The rate that applies to an order is always the one in force at the moment the order is placed, so orders already in progress are unaffected.

These Terms are governed by the laws of England and Wales, and any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.